Q: Can you tell us a little about yourself and how Lu & Ed was started?
A: I’m Cody, a monster making mom living in the Midwest, and owner of Lu & Ed! I moved my small family to Kansas City from the East Coast in 2009 and downsized majorly – into my mother-in-law’s basement. Desperate for some storage that wouldn’t take up much of our precious floor space, I dreamed up toy storage for my son that we could hang on the back of the doors for him to put his toys in, in the form of a monster he could “feed”. The next day, I drafted the pattern and with the help of my mother-in-law, learned to use a sewing machine, and several hours and many laughs later, the very first Mon-stor ever was born.
Q: Where can we purchase your Monster?
A: I opened my Storenvy shop (http://luanded.com) in 2009 and have been selling there exclusively ever since! It is a free to list, use and sell platform and the people behind it are super passionate and always readily available to answer questions and help their sellers succeed! They have really helped me shape my brand & products into what they are today. ♥
Q: What are you most proud of in your business?
A: As Mon-stors have evolved over the years, so have my efforts to run a green business. I think it’s important to do good where you can, and I knew I could make a positive ecological impact with products and business practices. In 2011, I switched from purchasing new fabrics to purchasing post-production fabrics from thrift stores and textile discards from factories. When people learned about my eco-efforts they started donating fabric, bedding, and clothing to me to turn into Mon-stors. It takes a bit more effort, but I am proud to say now all Mon-stors are made from 100% upcycled and recycled fabrics. I package and ship all of my products in recycled food boxes and use biodegradable tape. Even my business cards are eco-friendly now, printed on recycled paper that is biodegradable. Saving the world – one monster at a time!
Q: Can you please tell us a little about your social media schedule and how it impacts your sales?
A: Community is so important when you are an entrepreneur. I have built a cozy & happy tribe of monster lovers on the internet and I am so thankful for the communities that I am a part of that helped me get where I am. I think when a lot of people think of social media, they think “marketing”. When I think of social media I think “community”. I don’t use social media solely to sell my stuff – I view each person I interact with as a friend, and that helps me build lasting connections and opens the doors for so many more opportunities and partnerships and conversations!
Q: What is your advice for someone considering launching a business in the handmade marketplace?
A: My biggest advice for someone just starting out in the indie world is this: Success does not happen overnight. It doesn’t even happen in a few weeks, and most likely not even in a few months. It can take YEARS before you “make it”. Go into to this prepared for a long, hard road. Join communities and build organic friendships in the industry. Be kind to everyone, even the naysayers and bullies, and always be positive. Don’t complain about how slow the road is or how hard it is because perspective is 90% of your success – if you are excited and positive about your business and efforts, that is contagious. Others will be too!
And the big one? Always keep learning, from the pros. I read Inc.com and Entrepreneur.com all the time, even if it isn’t geared towards the handmade niche it is invaluable information from marketing and small business professionals. Try to only take advice from writers that can quote the source of their information and statistics and have the experience to back their content. You can never learn enough, because things evolve and change quickly, so make sure you are consuming good information while it’s fresh off the press and apply it in any way possible to help your business grow!
Q: How do you give back to your community?
A: As Lu & Ed has grown so has my desire to contribute to my local community of children in need. I reached out to artists I admire & collaborated with them to create a program I call Team Team Lu & Ed that proudly supports Drumm Farm with as much as 100% from Team Lu & Ed products going to the group home environment for children in the Missouri foster care system, helping make the lives of the children who reside there a little more wonderful!